Buried in today's NYT piece on Nick Denton's Gawker blogging empire is this interesting bit of news:
The way Mr. Denton determines the theme of his blogs has less to do with his own personal interests than with the demands of the market, as determined by Google. He relies on Google's AdSense program, which pays Web sites to publish text ads matched to the pages' content, for the bulk of his revenue. As a result, he picks blog subjects based on the rate Google pays for clicks on ads in specific topic areas. Among the topics of blogs he plans to start this year are computer gaming, travel and politics. [Emph. added]
Politics, Nick? Jeez. Can't you leave any scraps for the rest of us?
Posted by Jack O'Toole on November 17, 2003 04:51 AM