In late April, I argued that the Kerry campaign could run into trouble if they didn't stop playing checkers to the Bush campaign's chess, particularly in terms of their communications strategy.
Kevin Drum examines a current (and, as he says, discouraging) example of the problem here.
UPDATE: Guy Andrew Hall has a different take.
UPDATE 2: In answer to several e-mailers: no, I'm not panicking. There's still time to fix this problem, and I fully expect the Kerry campaign, which has been repeatedly "misunderestimated" by friend and foe alike, to do just that.
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